The game started off as an Apple Widget, then on the web, MySpace and even Cyworld. With over 10 million players, they started attracting various investors like Skype founders and DCM, which helped Cmune grow their team and expand to other platforms. He added that with real-time multiplayer 3D first-person shooting games, it takes a lot more effort than creating a Flash-based game or single-player mobile game. Box products are ‘fire-and-forget,’ services have to be strong at operations, support, community engagement, content, etc.” The model is not better or worse, it all depends on what you want to build, and how much feedback and interaction you want with users. We went for that pricing model as it allows to move from ‘game-as-a-product’ (in a box, finished once and for all) to ‘game-as-a-service,’ constantly evolving and improving. Benjamin Joffe, founding partner and business intelligence chief at Cmune clarified the decision to go freemium with e27.
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